Oddisee is one of my favorite producers of this era. His latest video, “The Blooming” is just another reason why music producers (beat makers) need to step the game up with actual motion-picture narratives that compliment the emotion of a sound-track through video format.

The narrative of the video is about a man (the son) who is reminiscing life as he types up a story, perhaps of his relationship between the protagonist and his father, a watch repair man.

Several sequences show a watch and pictures of a young boy. Both watch and picture symbolize how time evolves while the pictures are reminders for how far time has traveled through a still shot of a moment in life upon reflection of contemporary time.

The video wants to reminds us of the importance and beauty of relationships, especially those of parent/child. No matter how much  “blooming”  takes place, a parent will always be there: to repair our broken ‘watch’ or revisit those times and places we once enjoyed as children.

See for yourself, Enjoy!


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